Digitizing charity: We can do better at doing good
Blockchain technology won’t just make online donations easier, it will pave the way for exciting new forms of charity fundraising.
According to research, 57% of the people who watch a fundraising video go on to make a donation, but think about how much more could be done. A charity or activist website can become a place for helpers and the helped alike to share their experiences, their motivations and the impact of their actions.
Blockchain technology could simplify this step dramatically. If a charity website implemented a micropayment layer that allowed donors to give any amount with the click of a button — no forms to fill, no personal data to give up — wouldn’t you expect that to unlock goodwill, not to mention giving?
Donations from that social media phenomenon reached $115 million, enabling the beneficiary, the ALS Association, to nearly double its funding for research into the disease.
Making giving easy through an embedded, decentralized micropayment system could be deployed to combine small donations to fund any manner of positive, transparent, effective efforts.
Fundraisers need to employ some sharp marketing thinking to broaden their revenue base. Asking for donations, in many ways across multiple platforms, is a must.
The leap forward in remote networking in 2020 could combine with emerging payment technologies to bring transformative possibilities for charities.