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Boomer brand changes NYSE ticker from ‘ETH’, acknowledging crypto’s ascendancy

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New York Stock Exchange (NYSE) listed company Ethan Allen Interiors Inc. has changed its ticker from “ETH” to “ETD” to avoid confusion with Ethereum.
Ethereum has achieved another milestone this week apart from the London hard fork, with a 90-year-old New York Stock Exchange (NYSE) listed company changing its ticker to avoid confusion with Ethereum.
Home decor and furniture chain Ethan Allen — which has more than 300 stores across the US — announced on Aug. 4 that it had changed its NYSE ticker from “ETH” to “ETD”. The firm said that it has incorporated “D” to reflect design and changed its ticker to avoid investor confusion and solidify its online keyword searches:
The home furnishing manufacturer and retail chain was founded in 1932. Investors who want to hodl both versions of ETH will have until Aug.16 to do so before Ethan Allen’s symbol is changed for good.
According to The Wall Street Journal in May, the interior design firm’s stock saw a surge in interest from mistaken retail investors who thought they were buying Ethereum.
One user named “Terry,” wrote under the stock on Aug. 1 that “$ETH has risen $800+ since 20th July” and that in “under 12 weeks this bill run is taking off. Looking very bullish and we’re just getting started. Long way off ATH’s.”
The price of Ethereum has seen a resurgence over the past three weeks as anticipation grew leading up to the London hard fork or EIP-1559 that went live on Aug. 5.

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