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FTX launching NFT sports platform

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FTX is teaming up with Dolphin Entertainment to create an NFT marketplace that will target brands within sectors such as sports, entertainment, gaming, esports and charity.

FTX is launching a nonfungible token (NFT) platform centered on sports and entertainment and has also stitched up a new sponsorship with professional esports league the League Championship Series LCS.

We are excited to build marketplaces with Dolphin, both because of their ability to access content and IP, but also because they are leaders in public relations and influencer marketing for every major vertical of entertainment,” said Brett Harrison, president of FTX US.

Dolphin Entertainment is a Florida-based TV and film production company that owns several independent PR and marketing firms that service the sectors outlined for the new NFT marketplace.

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