Sam Bankman-Fried, founder and CEO of FTX and Alameda Research, announced the new partnership on Wednesday.
Crypto derivatives exchange FTX has become an official sponsor of Major League Baseball, setting the stage for broader mainstream recognition of digital assets.
As part of the sponsorship deal, which is expected to last for at least five years, every Major League umpire will receive an FTX patch on their uniform, FTX founder and CEO Sam Bankman-Fried tweeted Wednesday. Over time, the agreement is expected to evolve to include collaboration on the design of world-leading brands.
“It’s not the only partnership we were considering, but the enthusiasm and creativity of the MLB team made it the one we were excited for,” he said.